Privacy Policy
Last Updated: February 2026
Overview
WinePairly ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our wine pairing recommendation service.
Information We Collect
Information You Provide
- Food and meal descriptions you provide for wine pairing recommendations
- Location information (ZIP code) for finding local wine availability
- Contact form submissions (name, email, message) when you reach out to us
Automatically Collected Information
- Usage data (pages viewed, features used, timestamps)
- Device information (browser type, operating system)
- IP address for approximate location services
AI-Powered Recommendations
How We Use AI
- Your food and meal descriptions are sent to OpenAI for processing to generate wine pairing recommendations
- We do not send any personally identifiable information to OpenAI
- Wine recommendations are AI-generated and not professional sommelier advice
Image Processing
Important: Images Are Processed Transiently
- Images you upload (menus, food photos) are processed in real-time only
- We do NOT store or retain uploaded images after processing
- Images are immediately discarded after wine recommendations are generated
- No images are saved to our servers or shared with third parties
How We Use Your Information
- To provide personalized wine pairing recommendations
- To check wine availability at local retailers
- To improve our AI recommendation algorithms
- To respond to your inquiries via our contact form
Data Sharing
We Do NOT Sell Your Personal Data
WinePairly does not sell, rent, or trade your personal information to third parties for marketing purposes.
We may share information with:
- Instacart: We partner with Instacart as an affiliate to help you find and purchase recommended wines from local retailers. Only ZIP code data is shared, no personal identity data.
- OpenAI: Food descriptions are sent to OpenAI to generate wine pairing recommendations. No personally identifiable information is included.
- Service providers: Who help us operate our platform (under strict confidentiality agreements)
What We Do NOT Collect or Store
- We do not store credit card data or process alcohol transactions directly
- We do not sell alcohol — we are a recommendation and affiliate service only
- All purchases are handled entirely by third-party retailers such as Instacart
Age Requirement
By using this site, you confirm you are 21 years of age or older. WinePairly is intended for users of legal drinking age only.
Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your data
- Opt out of marketing communications
Data Security
We implement industry-standard security measures to protect your information, including encryption in transit and at rest and regular security audits.
Contact Us
For privacy-related questions or requests, please contact us at:
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page with an updated revision date.