Privacy Policy

Last Updated: January 2026

Overview

WinePairly ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our wine pairing recommendation service.

Information We Collect

Information You Provide

  • Account information (email, username) when you create an account
  • Food and meal descriptions you provide for wine pairing recommendations
  • Location information (ZIP code) for finding local wine availability

Automatically Collected Information

  • Usage data (pages viewed, features used, timestamps)
  • Device information (browser type, operating system)
  • IP address for approximate location services

Image Processing

Important: Images Are Processed Transiently

  • Images you upload (menus, food photos) are processed in real-time only
  • We do NOT store or retain uploaded images after processing
  • Images are immediately discarded after wine recommendations are generated
  • No images are saved to our servers or shared with third parties

How We Use Your Information

  • To provide personalized wine pairing recommendations
  • To check wine availability at local retailers
  • To improve our AI recommendation algorithms
  • To communicate with you about your account and our services

Data Sharing

We Do NOT Sell Your Personal Data

WinePairly does not sell, rent, or trade your personal information to third parties for marketing purposes.

We may share information with:

  • Instacart: To check wine availability and facilitate purchases (ZIP code only, no personal identity data)
  • OpenAI: To process food descriptions for recommendations (text only, anonymized)
  • Service providers: Who help us operate our platform (under strict confidentiality agreements)

Alcohol Recommendations Disclaimer

Informational Purposes Only

Wine recommendations provided by WinePairly are for informational and educational purposes only. We do not sell alcohol directly. Users must be of legal drinking age in their jurisdiction to use our service.

Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your account and data
  • Opt out of marketing communications

Data Security

We implement industry-standard security measures to protect your information, including encryption in transit and at rest, secure authentication, and regular security audits.

Contact Us

For privacy-related questions or requests, please contact us at:

privacy@winepairly.com

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page with an updated revision date.